Bootloader is at the forefront of Affective AI, developing technologies that understand and interact with human emotions.

Based in Singapore and Ho Chi Minh City, our international team is pioneering the future of emotionally intelligent digital solutions.
Bootloader is a pioneering startup focused on enhancing digital lives through emotionally engaging digital companions.

Leveraging cutting-edge technologies like the Apple Vision Pro and advanced AI, we aim to establish a new category of interactive digital experiences that foster genuine connections.

Our research and development efforts are dedicated to advancing machine cognition and emotional intelligence, ensuring our digital companions can engage users in authentic and meaningful ways. Our AI story is about pushing the boundaries of what's possible and transforming how humans and machines interact. Read more

Mission & Vision

Our mission

Our mission is to revolutionize digital interaction through affective AI, creating systems that understand and respond to human emotions in a meaningful way.

Our vision

We envision a world where technology empathizes with users, creating more intuitive and emotionally resonant experiences.

Our goal

Our goal is to lead in ethical AI development, focusing on user-centric and privacy-first solutions.

Our commitment to privacy and ethical AI practices ensures that our innovations enhance digital lives without compromising personal integrity.
We firmly believe that our users should never be the product. Whenever possible, data stays on the device. When that’s not possible, we make sure it’s non-identifiable. Personal data deserves the highest level of protection in every interaction with our digital companions.

Join us in shaping the future of technology

Bootloader's culture is rooted in innovation, integrity, and a deep commitment to positively impacting the digital realm. We are a team of thinkers, creators, and innovators united by a common goal to redefine the landscape of affective AI. Our journey is driven by the pursuit of excellence and a belief in the transformative power of technology to enrich human lives. We nurture a collaborative environment where every voice is valued, and every contribution brings us closer to our vision.

When you join our team, you will:

  • Contribute to a groundbreaking product that blends technology with emotional depth.

  • Collaborate with a dynamic team passionate about creating meaningful digital experiences.

  • Be at the forefront of a new technological era in digital companionship.

Engineering / Ho Chi Minh City / Onsite
Product Operations / Ho Chi Minh City / Onsite
Coming soon.

Meet the team

  • Bryan Pelz

    Co-founder & CEO
    I was the founding CEO of VNG, the top game producer and publisher in Vietnam. I've spent 25 years in games, media, and AI. I've also served on the boards of FPT software, Vietnamworks, and Pizza 4Ps.

    I started Bootloader to meld mixed reality and AI in way that will vastly impact society for the better.
  • Nam Ma Kim

    I'm a COO with more than 20 years of experience scaling businesses, wearing different hats: product, marketing, communication, operations, HR and even public affairs.

    After my time at giant tech corps (Microsoft, Facebook), I now prefer smaller ambitious tech companies.
  • Daniel Morton


    I love numbers and tech. I worked in investment banking in London/Paris for 10 years. After that, I spent 15 years as a CFO in tech startups in North America and Asia. I worked with MIT for 3 years on driverless cars.

    I am pleased to be working with Bryan again.

Business Operations
Vo Hoang My
Admin & Facilities
I'm introverted and a bit careless. yet my work requires me to be precise and communicative. And I'm darn good at it.

I'm an avid reader so I usually get lost in whichever world my books transport me to.
Nguyen Thi Hoai Tam
Executive Assistant
I'm an experienced senior assistant who flourishes in team settings and tackles every challenge with unstoppable optimism and a bright smile.
Nguyen Minh
Finance Director
Minh actually doesn't say much.
Duong Kim Ngan
HR Manager
I have built the talent management pipeline for series a and successfully exited startups. And I'm looking to do exactly that at Bootloader.

I'm passionate and stubborn with the grit and will to make things work.
Phung Khac Phuong
Technical Artist
With a continuous learning mindset and a can-do attitude, I am always prepared to contribute to the success of projects and push the boundaries of game development.
Vo Thi Thanh
3D Artist
I'm an industrial designer by training. so working on the virtual world challenges my old way of looking at things.

I'm stubborn, love challenges, daring and focus on my life goals.
Pham Thi Thanh Thu
3D Artist
I chose 3D art, fueled by my passion to express myself.

I am sincere, enthusiastic and responsible person.
Le Thi Bich Tuyen
3D Artist
I became a 3D artist because I fell in love with virtual characters as a little girl. And I am living my dream working on them at Bootloader.

I am adaptable, enthusiastic and responsible.
Nguyen Anh Duy
3D Art Lead
I am a 3D Character Art leader with a passion for creating high-quality 3D assets for AAA games. With 10 years of experience in the industry, I have honed my skills in managing teams and overseeing the production of visually stunning 3D assets.
Benoit Godde
Art Director
More than 15 years working in the movies and video game industry, as a concept artist on Eight Days, Heavy Rain, Beyond Two Souls. Art director for Detroit Become Human.
Nguyen Nhan
3D Animator
An actor with a mouse and a keyboard.
Phan Phuoc
3D Animator
Let's bring your dreams to AR and make it come true. Happy animating!
Tran Huu Luong
3D Animator
Being a 3D animator in games/film industry for 7 years brings me lots of experiences and creative ideas to perform and create many kinds of live characters full of passion.
Le Thanh Cong
3D Animator
I am always curious and observe the movements of everything around me to convey the characters' emotions and actions in the most realistic way.
Nguyen Ha Son
3D Animator
I am a 3D animator with 7 years of experience. I am passionate about animation, creating life and soul for characters. Bootloader is where my desires and abilities are expressed.
Jan Jendrusak
AI Engineer
I teach machines to do things, ranging from understanding language to drug discovery.
Nikita Anand
AI Engineer
Helping machines understand the world - one pixel at a time.
Nguyen Thien Long
Backend Engineer
I'm a backend developer fueled by an insatiable curiosity for coding and learning. For me, working in software development isn't just a job; it's a passion. Crafting elegant solutions that not only solve problems but also push the boundaries of what's possible.
Charbel Issa
Software Engineer
I once scaled technical operations to 20M+ users, and drove multiple technical projects. However, I found the exact thing that I was looking for when I joined Bootloader. It’s because I can turn my pet love and my passion for AR/MR into reality.
Daniel Caune
Server Software Architect
I’m a technology enthusiast and server tamer who loves gathering millions of people in the cloud. I’m also a backend and cloud architect who loves to code, with over 25 years of international experience in building innovative consumer softwares across different industries.
Bui Duy Hung
Quality Engineer
A passionate Quality Engineer, committed to excellence and driven by the pursuit of automation.
Le Duc Anh
Unity Engineer
A passionate gamer who also knows how to create games. I shape ideas and bring them to life.
Nguyen Hoang Thien
Unity Engineer
I thrive on curiosity rather than extraordinary skills. Formerly a software creator, now immersed in game development and always committed to solving problems. I excel in C# programming and Unity Engine. With 5+ years' experience, I bring adaptability, independence, and swift learning to project fruition.
Dinh Tran Thai Son
Unity Engineer
Passionate about gaming since childhood, I've transformed my love into a career in game development. Always exploring new tech like VR, AR, MR, and now diving into Vision Pro.
Dinh Hoang Thuan Nhan
Unity Engineer
I'm a game developer, sculpting immersive worlds and thrilling experiences for players to dive into. Let's create magic through pixels and code.
Paul Rattner
Experience Concept Designer
I’ve been a video game designer, producer, and manager pretty much all my career, which stretches all the way back to when RPGs ruled the earth.

I'm a man of wealth and taste.
Doan Y Nhat
Project Manager
I am an AFOL. That reveals a lot about my personality and why I fit in Bootloader.
Au Duong Trung
I lead the 3D production team. I shifted from graphic design to game art because I love playing them.

People see me as someone who's funny, adaptive, and a shopaholic. My super power is my family.
Product Operations
Nguyen Minh Chau
Psychological Insights Specialist
Truth-seeker. Active listener.
Lai The Khang
Graphic Designer
A graphic designer who always strives to find a harmonious balance between aesthetics and functionality.
Angie Pham
Product Operations Lead
My approach blends creativity and efficiency while delivering awesome products to the world.

Food + travel are my passions. And in all endeavors, be kind.

Contact us

We're excited about the potential of our Affective AI and the impact it will have on the world. If you excel in your field and share our passion for AI, mixed reality, and creating meaningful change, we invite you to connect with us.
68 Circular Road, #02-01, Singapore

15 Le Thanh Ton, Ben Nghe Ward
District 1, Ho Chi Minh City, Vietnam
© 2024 Bootloader Studio Holdings Private Limited.
All rights reserved.